Donor segmentation doesn’t have to be complicated or all-encompassing to be effective.

The Digital Engagement Officer has the potential to revolutionize their outreach efforts and significantly increase financial support.

You reach out to a donor, but don't hear back. How do you handle donor silence?

A thank you letter is one of the most important first impressions you have with your donors. Here are some tips and templates for your notes

When it came to Fundraising Well's rebrand, we knew our "why" was the most important piece of our story. Rebranding isn't an endeavor to...