With each election cycle, nonprofits face a familiar, though sometimes unsettling, reality: political transitions can bring shifts in priorities, funding sources, and tax laws. As new leadership takes office, it’s natural to feel some uncertainty about what changes might come, especially regarding policies that impact nonprofits and the generosity of our donors. The good news is that, while these changes are significant, they also offer nonprofits an opportunity to reinforce the importance of donor support, build resilience, and deepen our connection with those who believe in our mission.
Funding and Tax Changes to Consider
This election year and the upcoming 2025 tax changes bring a unique moment for nonprofits. With the expiration of key provisions from the 2017 Tax Cuts and Jobs Act, we may see higher tax rates, a reduced standard deduction, changes to the child tax credit, and a lower estate tax exemption. Inflation adjustments will also increase standard deductions and tax brackets. These shifts can influence donors’ giving habits, making your communication especially valuable in reminding them of the importance of their support.
Engaging Donors Through Positive Communication
At times like this, open, thoughtful communication is essential. Here are some ways to frame your message:
Reinforce the Need for Consistent Support
Example: “As we prepare for funding priorities to potentially shift, your support provides the stable foundation our programs need. Your commitment ensures we can continue making a difference, regardless of changes in government funding.”
Emphasize Donor Impact in Times of Transition
Example: “Every four years, funding can fluctuate with new government leadership. But thanks to you, we’re able to adapt and thrive. Your donation allows us to keep meeting community needs and creating lasting impact.”
Reaffirm Your Nonpartisan Mission
Example: “Our mission transcends politics—ensuring that everyone has access to resources and opportunities is a shared value, regardless of party lines. By coming together to support [cause], we’re uniting around a common goal that benefits our whole community.
Assure Donors of a Lasting Partnership
Example: “Through every political transition, your support has been our constant. Together, we’ve navigated changing tax laws and funding shifts, and together, we’ll keep making an impact.”
Building a Positive Future Together
While political transitions bring change, they also allow nonprofits to strengthen donor relationships. By keeping donors informed, highlighting their vital role, and focusing on shared commitment, you can help them feel confident and engaged—no matter what changes lie ahead. Together, you’re making a lasting impact that transcends election cycles.
Frances Roen is a Georgia girl at heart, and has been graciously adopted by beautiful, snowy Minnesota. She is a forty-something daughter, friend, mom, wife, and entrepreneur, and is always on the look-out for a perfectly
fried piece of chicken.
Frances is a Certified Fundraising Executive (CFRE) with nearly 20 years of experience fundraising and has raised over $200M for nonprofits. She has held fundraising positions at The Bakken Museum, Augustana Care Corporation, and YouthLink and consulted with dozens of nonprofit clients across the globe. In these roles, she has been responsible for all aspects of fundraising including comprehensive campaigns, major and planned gifts, annual funds, events, communications, corporate partnerships, and volunteers.
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